This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.

A PPC campaign never truly ends, and it should not run on autopilot. The campaign should be closely watched and adjusted and optimized based on the results.

Google and Facebook are the two most important PPC platforms by far, and advertising on each offers different benefits. Depending on your business and its needs, you may use either Facebook PPC, Google PPC, or both. We can help you determine the best platform for your business.

PPC advertising is an effective way of driving traffic to your website instantly. Organic search can take some time and is a longer-term search strategy, so if you want to start generating more website traffic and leads quickly, then paying for a search engine advert through PPC is the best way to achieve this.

Negative keywords are terms that don’t relate to your business, that you can exclude in order to target your audience more specifically. Using the previous example, if you are a real estate attorney, you don’t want to come up in Google searches for real estate agents and realtors. Knowing what negative keywords to avoid can be just as important as knowing what keywords to target.

Once the campaign is setup and ready to go, it will need to go through a review process which shouldn’t take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.

You can be as involved in the PPC management process as you’d like. We have clients who work closely with us in planning their PPC strategies, and clients who let us handle it entirely. Either way, we will keep you updated on the campaign and its results.